Approaching the user experience of Coordino, the first step must be reputation. The reputation system both grants and retracts power to and from the hands of users. This seeming contradiction comes from the reputation system's self-regulation. Users earn or lose their reputations, similar to actual reputations.

Actions which promote cooperation in the site typically receive a few reputation points. Others, like flagging posts or voting down, may lose a point or two. This system rewards active, honest users with more rights, and prevents abuse of the negative functions in place.